Knowing how much to spend on SEO can be tricky — especially if you’ve been thinking of organic traffic as ‘free.’
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While shoppers are returning to physical stores, the company’s also seeing 'strong growth in local shopping queries' at the same time.
There is potential that publishers and advertisers have been overpaying and missing out on placements due to Google’s alleged collusion with Facebook to essentially rig the ad market.
Recently unredacted sections of the complaint paint a damning picture of Google's motivations that, if true, could erode any trust it has left with publishers.
These new improvements on the Facebook Ad side are an attempt to fill that reporting and measurement gap while still maintaining user privacy.
Plus, the Google News app will show non-AMP content and Microsoft Advertising announces optimization score in the Recommendations tab.